Korufi vs Owner.com

Section 01

Per-dish indexable pages we ship, Owner doesn't.

Restaurants get found on Google by ranking for specific dishes, like “panang curry near 77077”, “vegan jollof Houston”, or “suya Westheimer”. The way to rank is to ship a separate URL per dish, with full MenuItem structured data, and let Google parse it.

Korufi ships /menu/[category]/[dish]/ pages for every menu item by default, with full schema (offers, dietary, nutrition, aggregateRating). Owner.com’s public sitemap stops at /menu/[category]/. We confirmed this on a real Owner customer (the Osha Thai Houston teardown is in our public repo).

That gap is the highest-leverage SEO win of the entire platform. Per-dish pages catch long-tail traffic, become LLM-citation surface for AI overviews, and earn star displays in the SERP card.

AI menu onboarding.

Owner’s onboarding is, in their words, one to two weeks. The operator submits the menu manually or hands it to Owner’s ops team. Korufi’s onboarding is roughly five minutes. Paste a menu URL, the wizard extracts every item, you review, you publish.

The wizard is on the homepage. You can try it on any restaurant’s menu URL right now. The underlying code is at src/server/ai/menu-extract.ts in our public repo.

Zero per-order fee, transparent invoice.

Owner Flex is publicly listed at $249/month plus a 5% guest fee. The 5% applies to every order, forever. It compounds with order volume. A restaurant doing $25,000 a month online pays Owner roughly $3,000 a year in guest fees on top of the subscription.

Korufi is $179 a month, flat. No guest fee, no per-order fee, no compounding. Customer payments route through your own Stripe account, so the relationship and the chargeback liability stay with you. We never hold your money.

Public API and webhook ecosystem (when we ship it).

We are roadmapping a public REST + webhook API so accounting tools, loyalty apps, and POS bridges can build on Korufi. Owner does not have a public API. We do not yet either, but our schema and event model are designed for it.

We will not pretend it ships before it ships. When the public API lands, it will be at api.korufi.com/v1/, fully documented.

Leaving Owner takes about an hour.

Paste your existing Owner menu URL

Korufi extracts every item in 60 seconds. You review and approve before anything publishes.

Connect your Stripe account

Yours, not ours. You keep the customer relationship and the chargeback liability stays where it should.

Point your domain at Korufi

A single CNAME record. We handle SSL, listing sync, and the redirect from your old Owner URLs.

Cancel your Owner contract

Your data is yours. You can export every customer, every order, every menu item to CSV from the operator dashboard at any time.

What Owner does well.

Owner ships a real product with thousands of paying customers and published case studies showing meaningful revenue lifts. Their listings management has wider integrations than ours at MVP. Their app store presence is broader. Their customer success team has years of restaurant-specific operational experience that we are still building.

We are pre-launch. We are not pretending otherwise. The four things above are where we are confident Korufi is meaningfully better today, on real numbers. The rest is in the product and in the bill.