Side-by-side · Issue 02 · May 2026

Four things Owner doesn’t ship.

A straight read of two products from someone who has run both. The biggest gap: where Owner stops short, Korufi gives every dish its own indexable page so locals find your restaurant on Google. Every number below is public. Every source is footnoted.

Figure 01 · Same operator, two bills

Owner.com Flex

On $25,000/mo online sales

Subscription$249/mo
Commission 5%$1,250/mo

Year total · $17,988

Korufi Pro

On $25,000/mo online sales

Subscription$179/mo
Commission 0%$0/mo

Year total · $2,148

Difference $15,840 in your pocket per year

Owner.com Flex publicly listed at $249/month plus a 5% guest fee. Source: owner.com/pricing as of 2026-04-30.

Section 01

Found in your locality, one dish at a time.

Local search is how an independent restaurant grows without renting reach from an aggregator. “Panang curry near 77077”, “jollof rice Westheimer”, “vegan suya Houston”. These are the queries that put a new diner at your table this evening. Ranking on them requires a separate URL per dish with full MenuItem structured data: offers, dietary, nutrition, aggregateRating. Google reads it. So do the AI overviews now sitting above the ten blue links.

Korufi ships /menu/[category]/[dish]/on every menu item, schema attached, by default, on your own domain. Owner.com’s public sitemap stops one level higher, at /menu/[category]/. We confirmed this on a live Owner customer. The teardown is in our public repo.

The result: per-dish pages catch long-tail searches, earn star displays in the SERP card, and become the surface that LLM-based search engines cite when a diner asks “what’s the best jollof in Houston?”. The dish ranks. The restaurant gets the diner. The platform doesn’t sit in between with a 30% bill attached.

Section 02

Five minutes. Not “give it three months.”

Owner.com’s onboarding, per Capterra reviews from January 2026, is “about three months to see improvement”, which the operator interprets as “potentially losing $18,000 in sales before knowing if it will actually work.” The underlying setup is one to two weeks of manual entry or a handoff to Owner’s ops team.

Korufi’s onboarding is roughly five minutes. Paste a menu URL. The wizard extracts every item, every price, every dietary tag in under a minute. You review and approve. You publish. Your storefront is live on {slug}.korufi.com while the SSL cert issues in the background.

The wizard is on the homepage. You can run it on any restaurant’s menu URL right now. The code is at src/server/ai/menu-extract.ts in our public repo. Verifiable, not theatre.

Section 03

Zero per-order fee. No five-percent forever.

Owner.com Flex is publicly listed at $249 a month plus a 5% guest fee. The five percent applies to every order, forever, and it compounds with order volume. A restaurant doing $25,000/month online pays Owner roughly $3,000 a year in guest fees on top of the subscription. At $50,000/month the guest fee is $6,000. At $100,000/month, $12,000. The flat tier never stays flat. Only the subscription line is flat.

Korufi is $179 a month, flat. No guest fee. No per-order fee. No compounding. Customer payments route through your own Stripe account, so the customer relationship and the chargeback liability stay with you. We never hold your money.

You don’t pay an operating system per-document. You don’t pay your restaurant operating system per-order.

Section 04

A public API. When it ships, dated.

We’re designing a public REST + webhook API so accounting tools, loyalty apps, POS bridges and inventory systems can build on Korufi. Owner doesn’t have one. Neither do we yet. The difference is the schema: Korufi’s event model and database tables were designed from day one for API exposure. When the public API lands, it will be at api.korufi.com/v1/, fully documented, and the date will be on this page first.

We won’t pretend it ships before it ships. The build-log on X tracks the work as it happens. The repo is public.

Migration

Leaving Owner takes about an hour.

  1. 01

    Paste your Owner menu URL

    The wizard extracts every item in under a minute. You review and approve before anything publishes.

  2. 02

    Connect your Stripe

    Yours, not ours. The customer relationship and chargeback liability stay where they should.

  3. 03

    Point your domain

    A single CNAME. We handle SSL, listing sync, and the redirect from your old Owner URLs.

  4. 04

    Cancel Owner

    Your data is yours. Customers, orders, menu, all exportable as CSV any time from the dashboard.

In fairness

What Owner does well.

Owner ships a real product with thousands of paying customers and published case studies showing meaningful revenue lifts. Their listings integrations are wider than ours at MVP. Their customer success team has more accumulated restaurant-specific operational experience than we do. That’s what a Series A and four years of cohort retention buys you.

The four things above are where Korufi is meaningfully better today, on real numbers. Per-dish SEO. Five-minute onboarding. Zero per-order compounding. Public API roadmap. Everything else is in the product and the bill.

Fourteen days. Leave any time.

Month-to-month from day one. Your data exports as CSV. The exit is in the dashboard, not a cancellation queue.

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